Hotel Direct Bookings Still a Challenge: New Skift Research đź”’

Hotel Direct Bookings Still a Challenge: New Skift Research đź”’May 20, 2021

John Stavely  / Flickr

Direct distribution remains the most important battleground in the hotel industry John Stavely / Flickr

Skift Take: Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

— Seth Borko

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