3 New Tourism Ad Campaigns Striking the Right Tone for These Times

3 New Tourism Ad Campaigns Striking the Right Tone for These TimesApril 20, 2021

Carol VanHook  / Flickr Commons

Florida Bradenton County’s Anna Maria Island is one of several destinations that recently launched a responsible travel campaign. Carol VanHook / Flickr Commons

Skift Take: The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now’s also the time to warn the ugly tourists.

— Lebawit Lily Girma

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