Expedia Adds 25 Million Travelers to Loyalty Program in Challenge to Tripadvisor Subscription Plan

Expedia Adds 25 Million Travelers to Loyalty Program in Challenge to Tripadvisor Subscription PlanApril 19, 2021

Expedia

A Google Earth image from an Expedia Paris travel guide. Expedia wants travelers to consider Expedia as their ever-present travel companion. Expedia

Skift Take: Expedia wants to help people find a new travel companion — namely Expedia. We’ve heard online travel agencies and others vow to become to become less price-oriented before, but fickle deal hunters will make that a tough pledge to fulfill.

— Dennis Schaal

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