Loyalty Tech Vendor Points.com Anticipates a Travel Rewards Boom

Loyalty Tech Vendor Points.com Anticipates a Travel Rewards BoomApril 12, 2021

British Airways

A member of the British Airways loyalty program at an airport lounge during the coronavirus pandemic. Points, a Toronto-based travel technology focused on loyalty services, hopes to surf the wave of a post-pandemic surge in travel. British Airways

Skift Take: Full-priced travel may be the new black, and loyalty programs can be a fine way to encourage people to pay full price. A dynamic like that theoretically could be good news for loyalty tech vendors.

— Sean O’Neill

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