Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online RivalsMarch 1, 2021

Airbnb

Pictured is a screenshot from Airbnb’s new ad, Landslide, Made Possible by Hosts. Airbnb spent around $9 million on U.S. TV for the campaign, according to iSpot.tv Airbnb

Skift Take: Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

— Dennis Schaal

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