Dubai’s ruler Sheikh Mohammed adds TikTok to his social media fiefdom

Dubai’s ruler Sheikh Mohammed adds TikTok to his social media fiefdom

The Dubai royal has been active on Twitter and Instagram and regularly engages with over 10 million followers through tweets on important announcements and initiatives to navigate Emiratis through the pademic.
Sheikh Mohammed was also trending on Twitter for a large part of 2020, with updates on UAE’s Mars probe and his message following the Beirut explosion. Apart from important announcements, his inspiring tweets and Instagram posts have garnered popularity among young, tech-savvy Emiratis.