How did Bad Bunny become the world’s biggest pop star?

How did Bad Bunny become the world’s biggest pop star?

December 5, 2020

The superb Puerto Rican vocalist is now the most streamed artist on Spotify globally, but has never had a UK hit – something he’s determined to change

Each December, Spotify announces who has been the world’s most streamed artist that year, and this generally tallies with who has been popular in the UK. Drake, the Canadian rapper who has had six UK No 1 singles, was first in three of the previous five years, with fellow UK chart-toppers Ed Sheeran and Post Malone leading the others.

But in 2020, someone who has never had an album or solo single in the UK Top 100 is the world’s most popular artist: 26-year-old Puerto Rican vocalist Bad Bunny, streamed more than 8.3bn times this year on Spotify alone. Granted, he has featured on one UK Top 10 hit, but that was back in 2018, appearing on it for less than a minute: Cardi B’s I Like It. He appears nowhere in Spotify’s 50 most-played songs in the UK today, with Brits preferring Christmas classics and Gen Z pop stars such as Billie Eilish, Internet Money and 24kGoldn. Meanwhile, Bad Bunny’s current (and superb) single Dakiti is the most-played in the world at time of writing, earning more than 7m plays each day, 3m more than Ariana Grande’s Positions in second place.

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