Destinations Embrace Multilingual, Multicultural Marketing to Attract New Travelers for Post-Covid Reality

Destinations Embrace Multilingual, Multicultural Marketing to Attract New Travelers for Post-Covid RealityNovember 16, 2020

Courtesy of Grenada Tourism Authority  / Courtesy of Grenada Tourism Authority

Pure Grenada is one of several DMOs targeting new markets with multilingual and multicultural messaging. Courtesy of Grenada Tourism Authority / Courtesy of Grenada Tourism Authority

Skift Take: With source markets on lockdown and shifting border restrictions, destinations are targeting global and regional travelers they’d previously overlooked. The result? A rise in multilingual and cross cultural tourism campaigns. It’s about time.

— Lebawit Lily Girma

Read the Complete Story On Skift

Read more

admin
Author: admin

Leave a Reply

Your email address will not be published. Required fields are marked *