What Can Other Countries Learn From China’s Travel Recovery Path?

What Can Other Countries Learn From China’s Travel Recovery Path?October 21, 2020

Ng Han Guan  / Associated Press

A man wearing a mask stands near a display board at the Capital International Airport terminal 3 in Beijing. Ng Han Guan / Associated Press

Skift Take: “In the short term, zero-case-first markets like China should focus on accelerating and capturing emerging growth opportunities and enhancing their high-end offerings, while balance-and-manage markets should continue to focus on building traveler confidence.”

— McKinsey & Company

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