Alaska Airlines Aims for Smarter Pricing During the Crisis With the Help of New Tech

Alaska Airlines Aims for Smarter Pricing During the Crisis With the Help of New TechSeptember 22, 2020

Alaska Airlines

An Alaska Airlines aircraft flies at sunset. U.S. carrier Alaska Airlines has gone live with a new revenue management system, built by travel technology company Amadeus. Alaska Airlines

Skift Take: The pandemic has bewildered the airline software that pops out airfares based on historical data. But Alaska Airlines thinks new software will make it savvier.

— Sean O’Neill

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