Japan’s Top Messaging App Has a Pandemic-Mindful Strategy for Domestic Tourism

Japan’s Top Messaging App Has a Pandemic-Mindful Strategy for Domestic TourismAugust 16, 2020

LineTravel.jp

A user in Tokyo looks at information about the country’s domestic tourism campaign via the LineTravel.jp superapp. Line Travel Japan is helping the country try to boost tourism without spreading the pandemic by targeting discounts to residents of specific areas. LineTravel.jp

Skift Take: Take a look at how Japan’s most popular messaging app has approached travel marketing during the pandemic. It’s a glance at how superapps might define the future of travel in Asia.

— Sean O’Neill

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