Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Booking’s Ad Play on Trivago Shows How to Create Opportunity From CrisisJuly 29, 2020

R Boed   / Flickr.com

Pictured is the Il Boro Tuscany property in France on August 24, 2019. Trivago is seeing increased demand for drive trips to rural areas.
R Boed / Flickr.com

Skift Take: Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went silent. If Booking is gaining a bit of market share, it is far from seeing a clear path to recovery as travel demand’s trajectory remains a crapshoot.

— Dennis Schaal

Read the Complete Story On Skift

Read more

admin
Author: admin

Leave a Reply